Thursday, September 13, 2007

How long does it take?

How long does it take to build trust and get referrals? I am ask this question almost daily, and my answer is always the same. You get referrals when people trust you and you have spent the time it takes to teach them how to refer you.

So how long does it take to build trust? As long as it takes! But there are things that you can do to help the process. Schedule one to one meetings and get to know each other outside the meeting. Learn about the other persons family, their business, what kinds of referrals they are looking for, how they want to be introduced, their goals, and what an ideal referral for them would be.

Make sure that you do what you say you are going to do. It is better to under promise and over deliver.

It take time to build trust, but it only takes a second to destroy it.

Hazel M. Walker

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